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UX/UI E-commerce Redesign
WOLKE Massages for everydayCONTRIBUTION

I redesigned Wolke’s e-commerce platform, prioritizing clarity, accessibility, and a smoother, more approachable shopping experience.



FOCUS

Simplified the shopping journey by showcasing what matters most to users—product benefits and answers to their top questions—making it easier to decide and check.

HIDDEN HIGHLIGHTS
Some accessories were overlooked, even though they added real value to the experience.

UNFAMILIAR LANGUAGE
The use of technical terms like “lumbar” made it harder for everyday users to understand the product.

SUPPORTIVE, NOT REPLACING
The visuals came pre-defined — they just needed thoughtful design to give them a new presence and purpose.

UNCERTAINTY ABOUT STOCK
People weren’t sure if the products were available, which led them to reach out via Instagram.

HARD TO NAVIGATE
It was difficult to browse through the products — there were no clear filters or a defined structure to guide based on specific needs.

INVISIBLE BLOG
The blog was hard to find, missing the opportunity to share helpful content, educate, and build trust with users.

SHOWROOM BOOKING
The showroom booking experience was confusing and hard to find.
01.I began by deeply exploring Wolke’s current e-commerce platform, identifying friction points and areas of confusion both in navigation and communication.02.Since the product was niche and unfamiliar to many users, I focused on understanding their questions, doubts, and what might prevent them from completing a purchase.03.Based on insights, I started with low-fidelity wireframes to rethink navigation and key interactions.
I focused on simplifying flows, clarifying information, and building user trust without adding unnecessary elements.
04.Every decision was aligned with Wolke’s brand identity and aimed to transform the shopping experience and enriching into something that felt calm, clear and reassuring.


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Buenos Aires, Argentina About me